Quality Storage Buildings · qsbuildings.com
Q4 2025 — Q1 2026
Overview
Meta Ads
Tyler was not an active territory in Q4 2025
| Territory | Spend | Leads | CPL | Revenue | ROI |
|---|---|---|---|---|---|
| Itasca | $24,952 | 808 | $20.97 | $202,977 | 713% |
| Liberty Hill | $5,675 | 385 | $9.59 | $54,645 | 863% |
| Tyler | — | — | — | — | — |
| Total | $30,627 | 1,193 | $25.67 | $257,622 | 741% |
| Territory | Spend | Leads | CPL | Revenue | ROI |
|---|---|---|---|---|---|
| Itasca | $43,421 | 3,368 | $12.89 | $168,640 | 288% |
| Liberty Hill | $12,292 | 759 | $15.48 | $35,526 | 189% |
| Tyler | $7,380 | 275 | $32.46 | $72,830 | 887% |
| Total | $63,093 | 4,402 | $14.33 | $276,996 | 339% |
Itasca
| Campaign | Type | Spend | Leads | Customers | Revenue |
|---|---|---|---|---|---|
| Lead gen | storage | Lead gen | $7,736 | 551 | 15 | $62,776 |
| RIS broad | lead form | Lead gen | $7,957 | 240 | 6 | $32,781 |
| Dallas CC carousel | Lead gen | $2,830 | 689 | 4 | $13,835 |
| 15% off cabin Feb | Pipeline | $2,738 | 457 | 1 | — |
| Greenhouse | lead form | Pipeline | $1,825 | 200 | 1 | — |
| Pastor Coop | lead form | Pipeline | $850 | 24 | 0 | — |
| Web traffic + Instagram | Brand | $4,765 | 0 | 0 | — |
| Total — Q1 Itasca | $28,901 | 2,161 | 27 | $109,392 |
Tyler, TX — New Territory
| Campaign | Spend | Leads | Customers | Revenue | ROI |
|---|---|---|---|---|---|
| Tyler sheds | lead form | $3,561 | 122 | 10 | $45,635 | 1,181% |
| Tyler coops | carousel | $2,227 | 109 | 2 | $18,280 | 721% |
| Tyler RIS | video | $966 | 20 | 1 | $3,714 | 285% |
| 15% off cabins | $189 | 10 | 0 | — | — |
| Tyler RIS | lead form | $121 | 0 | 0 | — | — |
| Gary Swaim (manual) | — | 14 | 1 | $5,201 | — |
Google Ads
| Campaign | Spend | Leads | Customers | Revenue | ROI |
|---|---|---|---|---|---|
| Search — Non-Branded | $35,119 | 15 | 41 | $311,493 | 787% |
| PMax | $9,261 | 2 | 12 | $104,105 | 1,024% |
| Search — Branded | $439 | 1 | 13 | $128,954 | 29,255% |
| Total — Q1 | $44,819 | 18 | 66 | $544,553 | 1,115% |
Full Funnel — Q1 2026
The most common path. Meta generates the first touch; Google or direct return visits close the loop.
Search captures high-intent visitors; Meta re-engages them. Neither channel alone gets full credit.
Lead Geography
| Month | Total | Within 250 mi | Within 200 mi |
|---|---|---|---|
| October | 998 | 863 | 724 |
| November | 1,239 | 988 | 815 |
| December | 1,309 | 942 | 817 |
| Q4 Total | 3,546 | 2,793 | 2,356 |
| Month | Total | Within 250 mi | Within 200 mi |
|---|---|---|---|
| January | 1,637 | 1,111 | 973 |
| February | 1,947 | 1,332 | 1,140 |
| March | 3,191 | 2,130 | 1,800 |
| Q1 Total | 6,775 | 4,573 | 3,913 |
Social Media — Q1 2026
Context
The Itasca account consolidation created a reporting break. Leads and revenue in Itasca are undercounted in Q1 — the 3,368 leads and $168,640 in revenue are floor figures, not ceiling.
CRM-tracked revenue ($374,575) and ad-platform revenue ($821,549) measure different things. The ad platform uses last-touch attribution with a 28-day click window. Multi-touch paths are invisible to both systems individually.
Liberty Hill's Q1 numbers look soft, but the spend increase happened primarily in February and March. Revenue from March leads typically closes in April or May. The market is not stalling — it's just beginning.
Tyler was treated as an experiment. 887% ROI in weeks 1–6 is not what experiments usually return. The data makes a case for accelerating Tyler's budget in Q2.