QSB — Google Ads vs Meta: leads, close rate, spend, revenue

Report 1 (gold) — Jan 1 through Aug 4, 2026, year to date

Report 1 — final Google = Original Traffic Source (Paid Search); Meta = Paid Social + manually-imported Facebook lead forms

Google Ads

Chicken Coops — gap identified. While auditing every active campaign with Addison, we discovered Chicken Coops has never had a Google Ads campaign running. It's been missing this whole time.
Chicken Coops — action itemNeeds decision Do we launch it at normal budget/pace, start conservative to protect production capacity, or go more aggressive? Recommendation: treat it like a standard campaign — fold it into our existing budget allocation and keep moving.
Radius — action itemNeeds decision We're currently running a 150-mile radius. Options:
- Bump to 200 miles
- Hold at 150 and keep the wider radius as an internal tool for reps only (not actively advertised)

Holding steady, adjusting slowly month-to-month rather than making big swings.
Budget: ~$18,000/month (sometimes a bit under). Will flex up to ~$20,000 for anything special.
Revisit in ~3 months to consider a dedicated Q4/holiday push.
We're pulling in more leads than ever — more than last year at this point. These are legitimate leads worth acting on further:
- Could retarget via marketing email — convert at least 2,000/month into marketing contacts.
- Could specifically re-engage leads that went "in progress" or were quoted but didn't close.
Recommendation: keep Meta spend where it is — the depth we've gotten into these campaigns (plus direct sales feedback on lead quality) shows real value; not looking to cut it. Current daily budgets, moving forward:

Account Daily budget

Itasca $425

Liberty Hill $140

Tyler $75

Combined $640/day

All site content has been optimized for both SEO and AEO (AEO matters because it's what LLMs pull from — and it's built on the same fundamentals as good SEO).
No shortcuts here — real results come from consistent structure and frequency of work, not tricks. Using a service/key + LLM-assisted workflow paired with our own content to produce quality SEO content at scale.

With Frank joining the team, it became clear there was no real system in place to track or quantify speed-to-lead.
Daniel built a dashboard to track it — gives visibility into what's getting done vs. not.
I personally took on the speed-to-lead role for a week — implementing it and pushing the team to actually do it — with the plan to replace myself with automation, not a VA or an actual hire.
Out of this, the team gained a powerful tool: FB Messenger.
Timing was deliberate: doing this now, as Frank joined, meant he didn't have to focus on implementing all this with no context — he can focus on driving impact instead.
One of the reasons I felt compelled to make this happen: our Meta spend and team performance across the entire year.
This should have been in place long ago — it's technically a sales/sales-leadership function, but we stepped in and built it.